At DeanaElle, we believe that fashion is a language, but style is your brand. It is the ultimate expression of who you are, how you feel, and the space you occupy in the world.

I’ve always believed that you cannot be truly unique if you are busy following the "rules" of fashion. True style is found in the unexpected—it’s the courage to wear what makes you feel powerful, regardless of the trends. My mission is to ensure that everyone feels luxurious. Luxury isn’t just a price tag; it’s a feeling of quality, confidence, and impeccable craft.

My path to founding DeanaElle was paved by  25-plus years in Corporate America, where I served in executive leadership roles and led various volunteer organizations. While my MBA and Corporate background gave me the business foundation, my soul has always been driven by an entrepreneurial spirit and a lifelong love affair with aesthetics.

My style DNA is a blend of two distinct worlds:

• Southern Roots: I was raised in Texas by women of impeccable class who taught me the importance of presentation and grace.
• New York Energy: Moving to NYC in the 90s for my corporate career exposed me to a raw, vibrant uniqueness that shattered the mold of traditional fashion.

This "best of both worlds" perspective allows me to personally curate pieces that balance timeless sophistication with a modern, rebellious edge.

Having been an avid online shopper for decades, I know exactly what makes—or breaks—a customer’s experience. I’ve taken every "like" and "dislike" from my own journey and poured them into our service model. 

"Style is the expression of who you are. It’s your brand. I hope you enjoy these curated pieces as much as I enjoyed selecting them for you.

Every time you choose to shop with us, you are supporting a vision of individuality and empowerment. Your support is deeply appreciated and never taken for granted.

With style and gratitude,

DeanaElle  Founder & CEO